I'm Tyler. I grew up in Upstate New York, decided the winters weren't for me, and packed up my family for Atlanta eight years ago. Best decision I've made.

I've got a background in Engineering and Business, which took me through tech sales and consulting before landing where I am now, leading growth for a sports nutrition brand in the CPG space. That path gave me a strange but useful skillset: I know how products get built, how they get sold, and what actually makes someone buy.

Outside of work, my life is pretty simple. Time at home with my wife, our dog Jake, and as much adventuring around Georgia and beyond as we can fit in. I'm endlessly curious about how brands grow and how marketing keeps shifting, and that curiosity is exactly what I bring to every piece of content I make.

I'm not interested in staging a lifestyle for a camera. I want to show your brand exactly how it shows up in a life that's already being lived, mine. Welcome in.